Toni + Co Productions is owned and run by Toni Newman. We offer a unique and personalised stills and motion production service including casting talent and sourcing locations.


Whether an advertising agency/design company needs an in house Producer to look after a specific shoot requirements, a photographer or Director requires a producer to pull a shoot together and liaise with the agency on an as needed basis, an interstate/oversees Agent needs a Producer on the ground in Melbourne to look after things/their Photographer/Director, or a client directly requires their production needs sorted, Toni can help.


With over 20 years experience in the advertising industry and 13 years at the helm of her own production company, Toni’s network is vast and she understands the need to think outside the square when it comes to production, budgets and crew.


Toni is the only person the client deals with and will work with the clients preferred crew or will pull together the right team for the job. Her aim is to ensure all aspects of pre & post production run on time and on budget with the shoot day schedule unfolding seem-lessly; no overtime, no extra costs and everybody happy


Toni has produced/cast/styled campaigns for advertising agencies and design companies around the globe and worked with clients such as ChiKhi (Natalie Bassingthwaites Kids Clothing Label), ARN (Australian Radio Network), Victoria Health, Mirvac, CSRIO, QIC, Gazman, Crown Casino, ANZ, Nike, Pacific Brands/Bonds, Mattel/Barbie, Federation University Australia, Australia Post, Business Victoria, GE Money, Country Road, Chandon, Yarra Burn Sparkling Wine, Regional Development Victoria, DeBortoli, Hummer, Honda, Hard Yakka and Isuzu to name a handful.