If you are a photographer, client or agency outside of Melbourne, Australia and wish to arrange a shoot in Melbourne, having one contact on the ground as your local representative for the entire project, eliminates the stress and guesswork for you. Toni + Co Productions has also produced shoots all over Australia as well pulled together shoots for international clients shooting in Melbourne and around Australia.
Toni + Co Productions often have overseas and interstate ad agencies (or their Agent), photographers or production companies contacting them to be the ‘contact on the ground in Melbourne’. This is a service that really works well economically and logistically for clients. We have vast local knowledge and ensure that every detail is attended to – flights, accommodation, a driver/pick ups, locations, talent…even entertainment if they need that too! Toni + Co Productions can liaises with the Producer over there or the client/agency directly. We can take over everything or can attend to parts of the production – it really depends on the job and what the client needs and we are happy to do as much or as little as the client desires.
This is a job Toni produced for Clemenger BBDO Melbourne and their client Carlton United Brewery for Pure Blonde. It was shot in a London studio by Jason Furnari. The female talent who was also in the TVC and was based in London and they needed it to be shot asap
The campaign for Nike was one of those jobs where she attended to every little thing while the NY based Producer flew with the NY based Photographer Dylan Coulter and his crew to capture images en route to Melbourne; so by the time they were here entire production including talent, props, locations and a driver was sorted.
The campaign for K-Swiss was a litle different in that the ad agency in LA (72 & Sunny) had a production company in LA organising the job. The main part was a TVC which Exit Films was facilitating here in Melbourne and the LA based production company contacted Toni to coordinate the stills component of this shoot with Mike Piscitelli (LA based) who was shooting it.
